Incogni is a subscription service that asks data brokers and people-search sites to remove your personal details for you. It is built for people who want less of their address, phone number, and other information exposed online.
How it works
After you sign up, you provide the personal details needed to match your records and authorize Incogni to send removal requests on your behalf. The service checks broker sites, files opt-out requests, and keeps monitoring for relisted records over time.
Key features
- Automated opt-out requests sent to data brokers
- Repeat scans to catch new listings and relisted records
- Progress reports that show what has been removed and what is still pending
- Coverage focused on people-search and marketing data brokers
- Ongoing follow-up instead of one-time manual cleanup
- Support resources that explain common delays and verification steps
Who is it for
Incogni is a good fit for people who get spam calls, scam attempts, or junk mail and want to reduce how easy they are to find online. It also makes sense for privacy-conscious households that would rather pay for ongoing cleanup than file manual opt-out requests one by one.
Reputation
Incogni is operated by the team behind Surfshark, an established consumer privacy brand. The service is widely covered by privacy reviewers and public feedback is generally positive, though some complaint channels mention billing or cancellation frustrations.